Privacy Policy

Tooplay is an online publishing network and a tech provider providing its clients with solutions to connect advertiser brands with consumers using the services: video ad sales, RTB, SSP, DSP, and video ad server.

Through use of the Tooplay services in Turkey, advertisers and publishers can take advantage of technology solutions to deliver, manage, target and measure the effectiveness of their digital media advertising campaigns and inventory.

What this privacy policy covers

This policy covers how Tooplay, treats information that Tooplay collects and receives through our services, which include Tooplay’s digital media and ad targeting solutions and any other technology, products and/or services offered by Tooplay (collectively referred to as the “Services”), including your past use of, or interaction with, the Services. This policy does not apply to information about you collected by third party advertisers and publishers who use Tooplay’s Services, or other third parties linked to or otherwise accessible via the Services. The information collected or received by any such providers and third parties is subject to their own privacy policies.

Collection and Use of Information

Personal Information

Tooplay offers its Services to other commercial businesses, not consumers. Tooplay does not require consumers to provide personal information when viewing or interacting with ads received through our customers to provide personal information when viewing or interacting with ads received through our customers' use of Services. Personal information is information relating to you, such as name, street address and email address collected by Tooplay or otherwise received by Tooplay. However, on some pages of Tooplay’s corporate web site, you may choose to provide personal information to Tooplay for a specific purpose, such as when submitting a request for information, submitting a specific question to Tooplay about our Services or related to privacy, or requesting that Tooplay contact you. Additionally, if you enter into a business relationship with Tooplay, we may require that you provide us with personal information for administrative purposes, such as maintaining account information, preparing invoices and issuing payment. If you do provide us with personal information, your information shall only be used for the purpose for which it is submitted.

IP Address

Tooplay receives IP addresses from most users who view ads we deliver because, in most cases, this information is automatically sent to us by the internet browser software (e.g., Microsoft Explorer, Mozilla FireFox and Google Chrome) of those users each time we receive an ad request from our web site partners to deliver an ad to a site on which the users are viewing content. We use IP address to assist us to both deliver the ad and to select the most appropriate advertising based on geographic area or other information derived from the IP address of the web browser from whom we received an ad request, such as ISP provider. Aggregate information derived from IP addresses, such as the number of ad impressions delivered to a geographic region, may also be reported to our advertising clients. Finally, we may use IP address to help identify and combat potentially fraudulent activity.

Non-Personally Identifiable Information

When you visit a web site or view content on other Internet-enabled devices (e.g., smart/connected TV, gaming consoles, set-top boxes) that use our Services and view an ad that we’ve sent to that site or device, Tooplay may use cookies and other technologies (such as pixels or web beacons, if supported by the device) to record and store non-personally identifiable information about your interaction with the Services, most commonly known as “click-stream data”. Click-stream data is associated with your device’s Internet browser/content delivery software (e.g., Microsoft Explorer, Mozilla Firefox, Google Chrome or a smart/connected TV or gaming console's browser) and can include information such as device type (e.g., computer, tablet, smart/connected TV), date/time of visit, browser type, web pages visited when viewing an ad we’ve sent in response to an ad request we received, and information on your interaction with the Services when viewing content on your device’s Internet browser, including whether you interacted with the ad (e.g., viewed the ad to completion or clicked on the ad), and what ad content you viewed (i.e., which ad we delivered to you).

In order to optimize the effectiveness of the Services for our clients (e.g. assist them with reaching their desired audience through targeted advertising), we use cookies and our servers to store non-personally identifiable behavioral and demographic profile data we receive from third party data providers, publishers and other partners we work with. This data may include such things as zip code, age, gender and income range, but cannot be tied to an individual and is stored in an encrypted format (e.g., random numbers, letters and symbols) within our cookies and/or on our servers. Additionally, our advertiser clients may request that we provide them with a web beacon to place on their web page in order to identify Internet users, using non-personally identifiable information, who have visited their web page so that they may target ads to those users about the advertiser’s products/services based the visitor’s interest in those products/services. If an advertiser places our web beacon on their web page and you visit that web page, we may use cookies to identify that you visited that advertiser web page. These cookies use non-personally identifiable information to build an “audience” for the advertising client that is interested in the advertiser’s products/services based on your visit and interaction on their web page. At the advertising client’s request, we may target ads for that advertiser’s products/services to you based on your prior visit to their web page. This use of non-personally identifiable data to target ads for a particular advertiser is more commonly known as “retargeting” as the advertiser is looking to retarget a user that has already shown an interest in their products/services as evidenced by the user’s visit to the advertiser’s web page.

Use and Disclosure

Tooplay uses non-personal information it receives and collects to customize, target, and measure the effectiveness of the ads we deliver to you via the Service (including targeted advertising based on demographic characteristics, viewing preferences and behaviors), to prevent showing you the same ads repeatedly, for reporting on campaign delivery to both advertisers and digital media inventory partners, for general reporting purposes (such as the total number of ads delivered by Tooplay in a given month), and to predict the characteristics and preferences of the audience on sites that use our video advertising Services in order to assist (a) advertisers in targeting their campaigns to the most relevant audience, and (b) digital media inventory providers (such as web site owners) to better understand the make-up (types of users) who visit their site(s) so they can more effectively assist advertisers in finding the desired audience for their ad campaign(s).

Tooplay uses personal information you provide to us to communicate with and respond to your inquiries, to conduct research about use of the Services; to fulfill your requests for products and services; to help offer you other products, services or offerings that may be of interest to you; and to provide anonymous internal and external reporting. Tooplay does not offer email marketing as part of the Services we provide to our customers, nor do we maintain email marketing lists for purposes of delivering targeted advertising to consumers via email. If, however, you choose to provide us with personal information including your email address (generally because you've chosen to contact through our corporate web site or are a customer of Tooplay), we will not use your email address to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in and then to opt-out in the event you change your mind. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of important changes to the Services or for customer service purposes).

Tooplay will not rent, sell or share information about you with other people or nonaffiliated companies, except to provide the Services, when we have your permission, or under the following circumstances:

• We will provide your information to trusted partners who work on behalf of or with Tooplay under confidentiality agreements. These companies may use your personal information to help Tooplay fulfill a transaction you requested or communicate with you about offers from Tooplay and our marketing partners. However, unless you have granted permission, these companies do not have any independent right to share or use this information for other purposes.
• We work with third party vendors, partners, advertisers, publishers, demographic and behavioral data providers and other service and content providers. In order to optimize our Services and to better target advertisements, we may share non-personally identifiable information about you with them, including statistical and demographic data about our users and their interaction with the Services. We will not authorize these third party providers to share or use your information other than as necessary to provide the Services and to enhance user experience through targeting of ads.
• If Tooplay is acquired or merged with another company we will transfer information about you to the acquiring company.
• Finally, Tooplay may share information on individuals it deems necessary to comply with a subpoena or court order, to establish or exercise our legal rights or defend against legal claims, or to cooperate with government and law enforcement officials.

Third Party Service Providers

Tooplay may use third party digital advertising and media companies, service providers and technology providers to help present advertisements to you via the Services. These third party providers may also use cookies, web beacons, or similar technologies on your device to collect click-stream data. The use of cookies, web beacons, or similar technologies by such third-party providers is subject to their own privacy policies, not Tooplay's. Please contact them directly for information about their privacy practices. In addition, the Network Advertising Initiative, the Digital Advertising Alliance, and the IAB's YourOnlineChoices each offer useful information about third party digital advertising and media companies, including information about how to opt-out of their information collection.


Consistent with industry standards and applicable law, Tooplay has established reasonable safeguards to help prevent unauthorized access to, disclosure, alteration or misuse of your information, but cannot guarantee that your data will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate applicable law or Tooplay’s policies). All data stored on Tooplay’s servers is treated as confidential. Our employees are aware of the confidential nature of such data and have limited access to it.

Data Retention

The amount of time that we retain data we collect on our systems varies in length based on the type of data collected, but is only retained by us so long as necessary to carry out the purposes described in this privacy policy. Specifically, we retain data as follows:

Personal Information

• We retain account information obtained from vendors and business partners we work with no longer than is necessary to carry out the purposes described in this privacy policy, but reserve the right to delete such information at our convenience.
• Any personal information voluntarily provided to us via email communication or through our corporate website is maintained no longer than necerssary to carry out the purposes described in this privacy policy.

Non-Personally Identifiable Information

• We retain click-stream data (such as IP address, date/time of visit, browser type, web pages visited, etc.) no longer than is necessary to carry out the purposes described in this privacy policy and, in any case, at the latest, for up to two (2) years. After two (2) years, information may be stored in aggregate for statistical and analysis purposes or is deleted.
• We retain behavioral segment data for periods as short as thirty (30) days, but may retain some behavioral segment data for a longer period if necessary to carry out the purposes described in this privacy policy, and in any case, at the latest, for up to two (2) years. After two (2) years, information may be stored in aggregate for statistical analysis purposes or is deleted.
• We retain demographic data for periods as short as thirty (30) days, but may retain some demographic data for a longer period if necessary to carry out the purposes described in this privacy policy, and in any case, at the latest, for periods of five (5). After five (5) years, information may be stored in aggregate for statistical analysis purposes or is deleted.

Children’s Privacy

The Services are not developed or intended for children. If you believe your child has provided Tooplay with personally identifiable data and you would like to have the data removed, please contact us.

How to Contact Us

If you have any questions or concerns about Tooplay’s Privacy Policy or its implementation, you may contact us at this email

Changes to this Privacy Policy and Additional Information

Tooplay may update this Privacy Policy from time to time, and so you should review this policy periodically. If there are significant changes to Tooplay’s information practices, you will be provided with appropriate online notice. You may be provided other privacy-related information in connection with your use of offerings from the Services, as well as for special features and services not described in this Policy that may be introduced in the future.