The Power of Retail Media: Success Stories with The Trade Desk

Retail media continues to offer unique opportunities for brands in the digital marketing world. Previously, we discussed the benefits of retail media and its immense potential for brands. Now, it’s time to take a closer look at some of the successful case studies conducted by our partner, The Trade Desk, across different countries.

These case studies highlight how brands achieve remarkable success through effective use of data and targeting strategies. Each example is filled with impressive outcomes and notable achievements, showcasing just how powerful retail media can be in digital advertising.

Rossmann and The Trade Desk: A Natural Way to Boost Sales

Rossmann, one of Germany’s leading retail brands, developed a unique strategy to boost sales for its organic food brand, enerBIO. Choosing to meet customers where they feel most at ease—their living rooms—Rossmann partnered with The Trade Desk to launch a Connected TV (CTV) campaign. By leveraging first-party data, Rossmann targeted a health-conscious audience aged 25–39. This approach allowed Rossmann to keep its cost per impression low while reaching a wide audience. The campaign reached 99% of its target audience, with 25% of viewers directly targeted using Rossmann’s first-party data.

Knorr and The Trade Desk: Record-Breaking Conversions with Foodpanda Partnership

Unilever achieved remarkable success in Taiwan for its Knorr product line using The Trade Desk’s programmatic platform. By utilizing rich retail data obtained through The Trade Desk’s partnership with Foodpanda, Unilever reached a broad target audience. This strategy led to record-breaking sales for Knorr products, with a 229% increase in cart additions and an 81% rise in conversions. Even more impressive, 87% of customers who purchased Knorr products were new buyers. This campaign demonstrated the transformational power of retail media when data is used effectively.

Coca-Cola and The Trade Desk: A Sales-Boosting Campaign in Singapore

Coca-Cola launched its first highly effective lower-funnel campaign in Singapore using retail data solutions. Through The Trade Desk’s platform, Coca-Cola targeted FairPrice audience segments, focusing on customers who had purchased the company’s products within the last one to three months. The campaign resulted in a 189% increase in sales for Coca-Cola. Additionally, the average conversion time was just 12 hours. Real-time data tracking and optimization for both online and in-store purchases played a critical role in the campaign’s success. This effort further proved the effectiveness of retail media strategies.

These case studies demonstrate the power of retail media and how it can drive significant success with the right strategies. The projects conducted with The Trade Desk enable brands to stand out in digital advertising and build stronger connections with their customers.

For more information and to explore similar success stories, visit The Trade Desk Case Studies Resource Desk and uncover the potential of retail media.