2024: A Transformative Year for Retail Media in Turkey and Globally!

The year 2024 is poised to bring significant changes to the retail media landscape both globally and in Turkey.

On a global scale, major retail players are expanding their media networks, offering advertisers more targeted and effective campaigns. Giants like Walmart and Amazon have become powerful platforms for advertisers. These networks are integrating privacy-conscious solutions such as Unified ID 2.0, ensuring enhanced data security for users while providing brands with personalized targeting opportunities. 🌐

Our partner, The Trade Desk, is emerging as a key player in this space. Its collaboration with Lidl and Kaufland Marktplaz, part of Europe’s largest retail group Schwarz, highlights the growing importance of programmatic advertising in retail media strategies. 📊

In Turkey, e-commerce leaders are also increasing their investments in retail media, aligning with this global trend. These platforms stand out by offering advanced targeting and data analytics services to advertisers. However, regulations like Turkey’s KVKK (Personal Data Protection Law) demand a more cautious approach. Brands operating in Turkey will need to reassess their data collection and usage strategies to comply with these regulations. 🔍

In 2024, keeping up with the opportunities offered by retail media networks will be key to crafting a successful digital marketing strategy. Both global and local brands must closely follow these innovations to connect more effectively with their target audiences. 🚀

The Trade Desk, Press Room, Retail Media Schwarz Media and The Trade Desk Enter Strategic Partnership

E-Marketer, Walmart Strenghtening Position Retail Media Search Behind Amazon