Retail Media Powered by The Trade Desk Data
Retail Media’s growing interest is rapidly increasing worldwide! These campaigns offer brands the opportunity to reach their target audience at lower costs and optimize advertising performance. The data shared by our technology partner, The Trade Desk, showcases the impressive results of retail data-supported campaigns. Let’s take a closer look at these striking figures! 🔍
💰 Cost Reduction
CPG (Consumer Packaged Goods) brands using retail data reduced household unique reach costs by 67%. Especially in North America, this rate reached as high as 72%. Thanks to the accuracy and reliability of retail data, reaching the target audience becomes more effective.
📈 Impressive Incremental Reach
In the U.S., a home goods brand achieved a 42% additional reach by using data from just one retailer. This allows reaching a much broader audience compared to third-party data.
📊 Unique Reach Increase
A food brand, using data from three different retailers, achieved 70% unique reach from each retailer. This diversified data use allowed brands to reach customers more directly and effectively.
💸 Higher ROAS (Return on Ad Spend)
A global consumer electronics brand achieved 114% higher ROAS with retail data usage compared to third-party data targeting. These figures demonstrate that retail data helps brands reach the right audience while increasing the return on investment.
⚙️ Why Retail Data?
Retail data offers a high-quality data source because it is based on verified purchase and loyalty programs. Brands can efficiently reach the right audience and optimize their marketing investments with this data, which provides precise targeting rather than behavioral modeling. Also, retail data can be an ideal tool for achieving lower-funnel sales and results-driven marketing objectives.
Sources
The Trade Desk, platform-wide global analysis, H2 2023; CPG brands.
Walmart and The Trade Desk, data, July 17, 2023 to September 30, 2023.
The Trade Desk, data, August 1, 2023 to November 14, 2023.
Walmart DSP, reporting, June 2022.
The Trade Desk, data, January 1, 2024 to March 21, 2024.
The Trade Desk, data, December 4, 2023 to December 31, 2023.